M.
Memoranda

Latest Essays

Long-form writing on the principles that quietly shape better decisions.

You Have a Great Idea? Here's 6 Reality Checks.
STRATEGY

You Have a Great Idea? Here's 6 Reality Checks.

Scientific Advertising: 10 Timeless Lessons for Ads Copywriting
MARKETING

Scientific Advertising: 10 Timeless Lessons for Ads Copywriting

Risk or Ruin: Which Risks Are Worth Taking?
DECISIONS

Risk or Ruin: Which Risks Are Worth Taking?

Selfish Altruism: What Game Theory Teaches Us About Morality in Business and Life
PHILOSOPHY

Selfish Altruism: What Game Theory Teaches Us About Morality in Business and Life

What Leaf Insects Teach Us About Business
BUSINESS

What Leaf Insects Teach Us About Business

How to Keep Making Advancements in a Transforming World
ESSAY

How to Keep Making Advancements in a Transforming World

About Memoranda

Essays at the intersection of business, philosophy, and decision-making.

Memoranda explores timeless ideas that shape better thinking — from game theory and advertising to risk and innovation — each piece distilling complex concepts into practical insight for builders, operators, and lifelong learners.